My website design business took off in 2020 thanks to a very niche group of startups that I got in with. Casey, an influencer that mentors small groups of women on how to start their own Professional Photo Organizing business was in need of a website designer to help her students get their companies off the ground. I went on to become Casey’s main website designer and ended up building and branding almost 50 websites over the course of 2 years. 



I helped these businesses establish their brand identity – developing logos, color schemes and typography guidelines for their company – while simultaneously building their website from the ground up. 



The biggest struggle when working with this niche group of clients was figuring out how to make each website look completely unique from the rest, despite each business essentially being the same – same layout, functionality, services, etc… To get around this hurdle, I found it best to take the most specific part of the brand’s identity and elaborate on it as much as I can throughout the entirety of the website. Websites like “Sprinkled With Memories” or “Ivy to Oak” were my favorite examples of this: