Earning the role of the lead graphic designer for a medium-sized cheerleading company right outside of Columbus, OH, I was handed the reigns on directing the AmeriCheer brand identity. In this position, I developed the company a refined, professional look that was otherwise lacking beforehand. I improved their main logo, fixing previous design flaws and imperfections such as awkward negative space, intersections, and alignment. 



As their company expanded and they added new cheerleading events, I was in charge of branding these with logos, colors, and typography. Working as the leader of a design team, I collaborated with other designers in the office to help steer these designs in the right direction. 



As their media presence grew, I was given more opportunities to lead opportunities for full-page print ads, flyers, mail and newspaper promos. 



As the lead designer, the biggest problems I faced were differing opinions amongst the team and figuring out how to navigate through them without hurting anyone’s feelings and making sure everyone felt heard and appreciated. This would come about whenever large projects were put in front of me and I had to collaborate with multiple departments – each giving very different viewpoints and ideas. 



It was my job to take all the information and input I was given and filter it down through my mind as someone who understands layout, composition, color theory, etc… and has an eye for creating compelling art. I had to create something that I was able to confidently speak to, while still being open to everyone else’s opinion and feedback and willing to make changes accordingly.